Blog

Mechelen, February 17 2022 - As of today, the Mechelen based digital performance agency Grava continues under the name Fightclub. In doing so, it joins forces with the Dutch branding & performance agency of the same name. Both agencies strengthen each other within Customer Collective, a strong collective of over 250 top-tier marketing and sales experts. The strong match between creative & performance services made both companies want to join forces and help their clients even better with a joint offer.

After acquiring the Dutch full-service agency Fightclub last week, Customer Collective announces yet another expansion. To start, a new data entity will be founded within the group: addData. Besides this new creation, B-New Digital joins Customer Collective and reinforces Upthrust’s digital analytics expertise. With these entities coming on board, Customer Collective is able to enlarge and deepen its offer to help the end customer even better than before.

Customer Collective, the new group centered around ‘customer ownership’ that closely connects The House of Marketing, Upthrust, Grava and Dignify to one another, announces its first major international acquisition. The group welcomes a new member on board with the acquisition of Fightclub, one of the biggest full-service agencies in the Netherlands. With the arrival of this new partner, Customer Collective strengthens its offer in creative and performance marketing on the European market.

Why take Digital Audio into your marketingstrategy? Grava is happy to explain!

Digital acceleration agency UPTHRUST, sister company of The House of Marketing, is joining forces with digital performance marketing agency Grava.

Customers make less and less distinction between sales and marketing channels. They look for answers, products or services through a channel that suits their needs. All the more reason to focus on different channels. Is your company already omni-channel? Discover more performance tips in the interview with Grava founder Dennis.

About a week ago, our federal government announced the first harsh measures to contain the spread of the coronavirus. In the article we published at the time, we gave some initial ideas and tips on how to respond to this. Not much later, however, the measures were tightened up and all shops that do not sell vital foods have now closed down. So it's time to re-examine the situation and see what effect the crisis is currently having on your digital communication. We are happy to share a few tips, look at the current figures, learn from history and let some wise and experienced professionals have their say.

Now that the federal government has announced drastic measures to contain the Coronavirus, we at Grava are reviewing the issues and focusing on opportunities that arise for those who have digital campaigns and activities running.

The first Belgian Cookie fine: what do we learn from six mistakes Jubel made? Can we learn from their mistakes to avoid such fines ourselves? And how do we make sure that no important data is lost?

E-commerce SEO is a theme close to Grava's heart, and the subject of the SEO Benelux meet-up in Ghent. We'll give you a recap!

Something's going on in the world of marketing, privacy and cookies. A recent cookie ruling, a first fine addressed to Jubel.be and now the publication of a study showing that 98% of Belgian websites are not cookie compliant.

2019 was an eventful year for marketeers involved in SEO website optimization. Where SEO optimization in the early years was quite straightforward, this field grew into an increasingly complicated playground of possibilities. But what do we learn from the SEO trends of 2019? And even more important: how do we prepare for a fantastic SEO year in 2020? High time for some SEO optimization tips!