Strong growth & high ROI for Corendon
Corendon specializes in offering connections between Belgium and/or the Netherlands and Turkey. Even though 2016 was a difficult year for Turkey, FairEtail managed to achieve strong growth for this tour operator.
Goal of the campaign: generate as much conversion as possible at the target cost per acquisition.
Corendon has been a FairEtail customer for many years. For Corendon, we provide permanent performance campaigns that we are constantly optimizing. By cleverly using remarketing lists for search ads (RLSA), we can always make an excellent balance between pure performance campaigns and more generic campaigns. With these generic campaigns we focus on people who are earlier in the consideration phase and will only be ready to convert later, or in other words: the first 2 phases of the Buying cycle (See-Think-Do-Care). In addition, this case is about maximum testing and a lot of attention for high quality advertisements. The end result can be seen: a CPA within the target, a solid growth in the number of conversions and a ROI factor that most advertisers can only dream of.