Addressable & OTT TV, the ultimate connection with your audience
Reach your target group via personalized TV advertising? Addressable TV advertising combines the power of TV with the personalization possibilities of digital media.
Thanks to the Netflix´s and digiboxes of this world, TV has radically evolved as a medium. Linear watching is giving way to digital TV watching and TV on demand. This has not only influenced viewing habits, but also forced TV advertising to reinvent itself. Addressable TV advertising is a form of TV advertising where the commercials are personalized per viewer. Blocks of ads tailored to the viewer´s profile.
So what is OTT advertising? OTT or Over-the-Top refers to content providers like Netflix, Hulu and Amazon Prime. Over-the-Top due to the fact that they offer TV content ´on top of´ the content of the traditional channels. It is the ultimate platform to advertise broadly yet in a personalized way. Because TV is and remains an excellent visual channel with great credibility.
Discover the benefits of Addressable and OTT TV
Define for yourself your TV public on the basis of target group, region, interests, viewing habits, etc.
Personalize your TV spots so that they better connect with your target group
Combine your TV commercials with interactive banners & calls-to-action.
The ideal channel as preparation for a retargeting campaign.
Measuring is knowing: receive reports with the number of impressions and number of users.
Pay only for genuine impressions, when a minimum of 50% of the spot is viewed.
Put a strong brand on the market, boost a unique product or realize a surprising vision? Your objectives are the bottom line of our digital performance marketing plan. So we’re curious about your plans, passions and priorities.
Do you want more leads? More clicks? More customers? We start off from your questions and translate them into a concrete digital strategy. Custom-tailored, naturally, because there’s absolutely no other company like yours.
An online strategy? We speak DSP, RTB, CPM and other digi-languages fluently and are happy to translate for you. Entrust your project to our marketing experts and settle into the digital driver´s seat of your company.
Digital performance marketing for your project?
Or strengthen your own digital marketing team? With Grava you immediately shift into higher gear. Together we define the project scope, work out a timeline and link each action to the right budget.
Train up-and-coming talent or keep your marketing team up-to-date? Grava is delighted to make time for you! We hone your knowledge with practical SEO tips, a targeted Google Analytics training or digital marketing course. Specific topic in mind? We organize training courses à la carte, from personalized one-on-one´s to intensive group training sessions. Because we enjoy sharing our knowledge!